To be the preferred hospitality company in the ownership and management of Hospitality outlets in key markets of Africa.
To be the most hospitable company in the world by creating heartfelt experiences for our Guests, meaningful opportunities for our Associates,high value for Owners and positive impact in our communities.
O-Openness Honesty accountability transparency
R- Reliable Trustworthy,We deliver what we promise
I-Ingenuity The power of creative imagination-We purpose to continuously improve quality of our products and services
G-Great We aspire to exceed expectations everyday to create out of this world moments
I-Inspire Be the best you can be.Leave it better than you found it.
N-Nurturing We believe in taking care of others - Our Guests,Staff,Suppliers & Partners.